The province of Dien Bien plans to open eight new points of sale in eight districts and towns this year to make sure that every locality in the province has a Vietnamese Goods Sales Point. Preferential funds will be provided for those points in remote areas and those with sales potential.
More than 90 percent of goods on sale at the Hoa Ba Supermarket are made in Vietnam
Targeting traditional markets
Le Viet Nga, the deputy head of the Ministry of Industry and Trade’s Domestic Market Department, spoke highly of the Vietnamese Goods Sales Point program launched in Dien Bien Province to help local consumers buy high-quality Vietnamese goods in traditional markets.
Currently, more than 70 percent of goods for sale in Dien Bien Province are made in Vietnam, but the figure stands at only 60 percent in traditional markets. This prompted the decision to open additional Vietnamese Goods Sales Points at existing markets and stores in the northern province.
According to the Dien Bien Province Department of Industry and Trade, bringing Vietnamese goods to rural, mountain areas has been a major focus for the last nine years of the Buy Vietnamese Goods campaign.
About 10 market days for Vietnamese goods were held on national holidays and at the end of each year in rural, mountain areas in Dien Bien, where 20-30 businesses sold products and earned high revenues. The market days drew residents not only to buy or sell goods, but also to enjoy leisure activities on offer.
Concurrent with market days for Vietnamese goods in rural areas, the province has set up Vietnamese Goods Sales Points to create stable distribution channels across the province. With support of the Ministry of Industry and Trade, the Dien Bien Province Department of Industry and Trade has established two Proud-of-Vietnamese-Goods trial models at the Hoa Ba Supermarket in Dien Bien Phu City and the Hung Loan Sales Agent in Dien Bien District, which are popular destinations for local consumers. After a survey at the end of 2017, Le Viet Nga said that the Central Steering Committee for the Buy Vietnamese Goods Program rated these shopping models highly.
Additional points of sale
The Hoa Ba Supermarket is one of the biggest shops in the city of Dien Bien Phu, offering a wide variety of goods, more than 90 percent of which are made in Vietnam. They include consumer goods, household utensils and electronic ware. Hoa Ba also has a professional sales team. With support of the Vietnamese Goods Sales Point program, the supermarket has established connections with Vietnamese businesses to seek high quality, well-priced goods. As a result, the supermarket currently offers goods at the same or even lower prices than other shops in residential areas. In addition, Hoa Ba has launched various sales programs during national and lunar New Year holidays.
Following the success of the first Vietnamese Goods Sales Point in Dien Bien Province, a second one was opened at the Hung Loan Sales Agent in Thanh Xuong Commune, which is an old wholesale shop for small-scale retailers in the province and neighboring areas, including provinces in northern Laos. With support by the Vietnamese Goods Sales Point program, Hung Loan has managed to increase sales of domestic dairy products, cosmetics and processed foods like instant noodles, confectionery, cooking oil and seasonings. In particular, small-scale retailers in the remote, impoverished districts of Dien Bien, Dien Bien Dong and Muong Cha have bought about 80 percent of Vietnamese goods at Hung Loan.
According to the Dien Bien Province Department of Industry and Trade, the Ministry of Industry and Trade has allocated VND80 million for installation of a billboard and shelves at each Vietnamese Goods Sales Point that commits to having more than 90 percent of its goods made in Vietnam and affirms they are not counterfeit. The commitment will be in effect until 2020 and may be renewed. Local market management teams regularly inspect implementation of the commitment.