The 2nd edition of the Mekong Beauty Show organised by Informa and Kintex returns from June 14 to 16 to HCM City’s Saigon Exhibition & Convention Centre.

The expo is expected to attract more than 12,000 visitors. — Photo VNS

There will be more international companies this year from Italy, Russia, Korea, Japan, Taiwan, Thailand, China and other countries showcasing their new technologies and innovations.

Over 200 exhibitors will participate while more than 150 buyers from Việt Nam, Cambodia, Laos and Myanmar are expected to visit to source products and seek new partnerships.

The South Korean beauty industry will continue to be among the most important drivers of the event, sending a delegation representing 400 brands to showcase true K-beauty at the exhibition.

The expo is expected to attract more than 12,000 visitors.

Onsite Activities:

Mekong Cosmetic Manufacture conference (June 14)

The Việt Nam Essential Oils and Aromatherapy Association, the HCM City University of Technology, TVR, Nanotec Thailand, and China OSCARS will talk about the most innovative technologies in cosmetic production. “Applications of Nanotech in Beauty Production” will also be discussed at the event.

Technology Workshop by HECA (June 14)

New technology from France about “Fill out, skin rejuvenation, reduce fat with physiotherapy - RF machine Winback 3SE” will e presented by HECA.

2nd Vietnam Beauty Distributor & Retailer Club yearly workshop (June 15)

This year it will focus on “Understand your consumer and better work with modern trade retailers” to discuss practical brand and marketing strategies. Besides Nielsen, MEDiCARE, SCC, we have invited Pharmacity, Kantar Worldpanel, Ilahui and Beauty Selicious to speak at the conference and share insights.

MEDiCARE Customer Choice Gala night (June 15)

During this exclusive yearly event, MEDiCARE celebrates the brands voted as their favourite by its customers. This is based on sales in the last 12 months. There will be over 40 winners in various product categories.

Ma Belle Box “Beauty Discovery” (June 16)

Ma Belle Box “Beauty Discovery” is a beauty booth where customers can freely experience the newest cosmetics and the most advanced beauty technologies including skincare, makeup and nail painting for a day.

‘Make your own perfume’ Experience (June 14-16)

Centdegrés, an expert in brand creation, and Firmenich, a world leader in fine fragrances, invites visitors to the Mekong Beauty Show for an interesting experience. — VNS


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